Walter
De Vries was born in Holland, Michigan, the oldest of
seven sons of Dutch immigrants. He received a B.A. from
Hope College and both an M.A. and a Ph.D. in political
science and social psychology from Michigan State University.
As Michigan Governor George Romney’s Executive
Assistant from 1962-67, Dr. De Vries played a major
role in Romney’s three successful campaigns for
governor and also in his administration of the state
government.
Dr. De Vries was a Fellow of the Institute of Politics
in the Kennedy School of Government at Harvard University
during 1968-69 and was a Professor of Political Science
at the University of Michigan from 1969-72. He was an
Associate Professor of the Practice of Communications
Policy in The Institute of Policy Sciences and Public
Affairs at Duke University from 1973-79. In 1981, he
was appointed an Adjunct Instructor at the University
of North Carolina-Wilmington, where he taught a seminar
in the production of television news and documentaries.
In 1971, Dr. De Vries co-authored with V. Lance Tarrance,
The Ticket-Splitter: A New Force in American Politics
(Eerdmans: Grand Rapids, Michigan, 1972). Jim Perry
of The Wall Street Journal said this about the book:
“De Vries and Tarrance, scholars who have worked
in the political hedge rows, have brilliantly destroyed
generations of conventional wisdom about how America
votes and why they vote as they do. The Ticket-Splitter
has opened new vistas in political research techniques
and election strategies.”
In 1976, Dr. De Vries co-authored with Jack Bass a book
entitled, The Transformation of Southern Politics (Basic
Books, Inc.: New York, 1976). Author Theodore White
hailed the book as a “masterly account that begins
where V.O. Key left off a generation ago.” David
Broder of the Washington Post said the book is a “compelling
story with insights on every page.” Tom Wicker
of the New York Times called it “definitive.”
In 1998, Dr. De Vries co-authored with V. Lance Tarrance,
Checked & Balanced: How Ticket-Splitters Are Shaping
the New Balance of Power in American Politics (Eerdmans:
Grand Rapids, Michigan, 1998). Everett C. Ladd of the
Roper Center for Public Opinion Research said that Tarrance
and De Vries "continue their leading work in this
major new book--essential reading for all who want to
understand the evolution of American politics."
From 1969 through 1987, Dr. De Vries was the president
of De Vries & Associates, Inc., a public relations,
polling, media production and campaign consulting firm.
His company conducted more than 25,000 in-the-home opinion
interviews and 300,000 telephone interviews with registered
voters and consumers for political, commercial, governmental,
newspaper and television clients. The company specialized
in the use of videotaped focus groups and provided a
full range of media services (media planning and strategy,
graphics, time buying and radio production). Dr. De
Vries has served as a consultant to presidential, U.S.
Senate, gubernatorial, congressional and referendum
campaigns in 35 states.
Dr. De Vries has been writing and producing for television
since 1960. De Vries and Associates, Inc., has written
and produced full-length documentaries, mini-documentaries,
special telecasts, PSA’s and commercials for public
television, commercial television, cable networks and
satellite systems.
In January, 1988, Dr. De Vries was appointed the Executive
Director of the Institute of Political Leadership, Inc.
The purpose of this program is to improve the overall
quality of political leadership in North Carolina at
the state and local levels. It is the function of the
Institute’s Board of Directors to locate men and
women with outstanding leadership potential. Two classes
of twenty Fellows each are selected each year by the
Institute’s Board, and they spend ten weekends
in Wilmington and other cities in North Carolina in
a training program designed to make them familiar with
the state’s political and policy processes and
campaign techniques. In July 1999 the Institute became
affiliated with The University of North Carolina at
Wilmington, and Dr. De Vries was appointed Assistant
to the Chancellor for Political Leadership and an Adjunct
Professor in the Political Science Department.
Since 1991, the Institute of Political Leadership has
helped start similar programs in Michigan, Virginia,
Ecuador and South Africa. The states of Florida, South
Carolina, and Texas have made inquiries about the development
of institutes in their states.
Dr. De Vries is a member of the American Association
of Political Consultants which he helped organize in
1969. He is also a member of the International Association
of Political Consultants and the American Association
for Public Opinion Research.
On May 9, 1998, he was awarded the Order of the Long
Leaf Pine, one of North Carolina’s highest honors,
by Governor James B. Hunt, Jr.
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